Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.
Questions :
Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?
6. How competitive are they in the international market?
Google is one of the Internet business which provides really lots of information that is very helpful for us people living in this world. We are very lucky this time because of the technology, all the works are made easier and fast. All that we want to know around the world is attained by us by just a simple clicking of the mouse in the computer. Even talking to our loved ones wherever they are are made easier by the Internet. Before, I preferred to use yahoo to search but I find it less information than the Google. So, I frequently visited Google than yahoo.
Primary Competitors of Google:
1.Microsoft
2.Yahoo
Competitive Advantage:
Google is a company that has built a single very large, custom computer. It's running their own cluster operating system. They make their big computer even bigger and faster each month, while lowering the cost of CPU cycles. It's looking more like a general purpose platform than a cluster optimized for a single application.
While competitors are targeting the individual applications Google has deployed, Google is building a massive, general purpose computing platform for web-scale programming.
This computer is running the world's top search engine, a social networking service, a shopping price comparison engine, a new email service, and a local search/yellow pages engine.
Ref: http://blog.topix.com/archives/000016.html
What makes them so unique?
One thing that has become evident to me is that Google grows in an organic fashion. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense.
Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.
Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. It’s beautiful.
It’s also unlikely any other company is going to be able to pull this off. Google hit on the formula for ads before anyone else. They now have such a commanding lead in that arena that to compete with them you need deep pockets of money of your own. That makes it difficult to launch a company and follow Google’s lead of avoiding external dependencies and having the near perfect product development process.
What new services do they offer?
As I searched Google, I found TiSP. Google's new FREE in-home wireless broadband service. TiSP in-home wireless broadband is:
Free, fast and highly reliable
Easy to install -- takes just minutes
Vacuum-sealed to prevent water damage
Google Voice, a new service which integrates phone features with Gmail. Google Voice will allow users to receive transcripts of voice-mail messages in their email in-boxes, which makes them searchable.
By just seeing Google's business in the web, specially the new services they offer, you can conclude that they are continuing to progress and have develop more and more features and services that could help many people in everyday activities of their life to make them easier for a certain task to undergo. This is one proof we can say that we are in the era of technology.
Questions :
Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?
6. How competitive are they in the international market?
Google is one of the Internet business which provides really lots of information that is very helpful for us people living in this world. We are very lucky this time because of the technology, all the works are made easier and fast. All that we want to know around the world is attained by us by just a simple clicking of the mouse in the computer. Even talking to our loved ones wherever they are are made easier by the Internet. Before, I preferred to use yahoo to search but I find it less information than the Google. So, I frequently visited Google than yahoo.
Primary Competitors of Google:
1.Microsoft
2.Yahoo
Competitive Advantage:
Google is a company that has built a single very large, custom computer. It's running their own cluster operating system. They make their big computer even bigger and faster each month, while lowering the cost of CPU cycles. It's looking more like a general purpose platform than a cluster optimized for a single application.
While competitors are targeting the individual applications Google has deployed, Google is building a massive, general purpose computing platform for web-scale programming.
This computer is running the world's top search engine, a social networking service, a shopping price comparison engine, a new email service, and a local search/yellow pages engine.
Ref: http://blog.topix.com/archives/000016.html
What makes them so unique?
One thing that has become evident to me is that Google grows in an organic fashion. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense.
Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.
Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. It’s beautiful.
It’s also unlikely any other company is going to be able to pull this off. Google hit on the formula for ads before anyone else. They now have such a commanding lead in that arena that to compete with them you need deep pockets of money of your own. That makes it difficult to launch a company and follow Google’s lead of avoiding external dependencies and having the near perfect product development process.
What new services do they offer?
As I searched Google, I found TiSP. Google's new FREE in-home wireless broadband service. TiSP in-home wireless broadband is:
Free, fast and highly reliable
Easy to install -- takes just minutes
Vacuum-sealed to prevent water damage
Google Voice, a new service which integrates phone features with Gmail. Google Voice will allow users to receive transcripts of voice-mail messages in their email in-boxes, which makes them searchable.
By just seeing Google's business in the web, specially the new services they offer, you can conclude that they are continuing to progress and have develop more and more features and services that could help many people in everyday activities of their life to make them easier for a certain task to undergo. This is one proof we can say that we are in the era of technology.
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